Actionable Research and Insights​
No Policy, PR, Research or Behavioural Change challenge daunts us and we excel at revealing innovative and practical solutions to new and age-old problems.
Qualitative Analysis
Strategy is always informed by deep thinking and assessment of all the potential obstacles and outcomes, probable and improbable, possible and impossible. We'll get to the heart of any topic to ensure you're properly informed.
Public Policy Design
At the heart of any policy is the sale of an idea or a change of behaviour. We devise practical and psychologically-sound solutions to contentious or difficult policy issues and then advise how to implement.
Quantitative Analysis, Modelling & Geospatial
Whatever your technical research requirements entail, we can tailor an approach to give you better visibility of your market or stakeholders. More so, we deliver actionable insights.
Customer Transformation
To tweak product or service to its full potential commercially, means understanding your market and customers. We can take genuine insights derived from data to then apply behavioural science and creativity into the equation to deliver implementable ideas.
Political and Electoral Analysis and Campaigns
We develop effect campaigns - backed by both hard data and behavioural science - to influence voting preferences.
Issues Research, PR and insights
Often, Public sentiment is misunderstood by governments and business: and vice-versa. We'll help you get a proper understanding of public, market and special interest viewpoints, their history and their implications.
Market Research
Data can only be collected through asking the right questions. We'll take a deep dive into your industry, chosen demographic or sector to spot emerging trends and glean vital customer/public insights. We'll then deliver actionable insights via Market Intelligence Reports which can be applied to strategy. This includes SWOT, PESTEL and Ansoff Matrix strategic direction methodology.
Human beings love to think they're always logical and make rational decisions after careful consideration...
...If only that were always true!
The more we magnify the origin of a decision - the more we decipher how we came to it - we often find we base a range of decisions off irrational factors and emotional triggers.
So you how do you factor this reality into organisational behaviour or business management endeavours?
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How do you factor it into creating effective public policy that actually solves problems, permanently?
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What would you do to market a specific product or gain market share in an industry?
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Or, how would you influence stakeholders to get your desired outcome - which the facts may point to - but which nevertheless remains unpopular and your arguments unpursuasive?
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That's where we come in - we'll work with you to discover the real drivers for getting behavioural change on a specific problem and we'll devise an approach to achieve your objectives.
OUR ETHOS:
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Bluesky Thinking with a Practical Foundation
Wellsteed can examine the most seemingly insurmountable of policy, management and brand problems.
We're fearless in approaching public policy, political, social, economic, stakeholder or community challenges and we love working with policymakers, leaders and advocates of all varieties to conceive measured yet potent solutions.
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Evidence-based and data-driven with a firm commitment to practicality and behavioural science, we ensure clients get not only the full picture but also a credible and tangible blueprint with which to better serve their stakeholders and the common good.
​If you require assistance with anything requiring a behavioural change - or if you have a public policy or public relations issue that others have failed to adequately address - please reach out to us.
Your challenge is both our prize and pleasure. We love solving problems and we'll deliver you an outside-the-box solution that actually works.